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Archive for March 2013

Two interesting articles

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The first one remarks on observed changes in the “mid-range” galleries in NYC, and what that portends for the future of art as a shared cultural experience.


The second offers a counter.


Both offer a refresher about why I make art.


Written by artphotosdiana

March 31, 2013 at 1:32 am

Posted in Art, galleries, other blogs

The Business Side

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This brief article thoroughly sums up how to go about directing your career if you are a visual artist (and maybe any other kind of artist, too).

Thanks to Holly Roberts for allowing me to repost this article by Geoffrey Gorman.

By Geoffrey Gorman, Guest Writer

During my many years as a gallery dealer, I got to know and observe a variety of successful artists from around the country. Many of these artists were emerging artists, others were in mid-career, and all of them were fast on their way to making not only national and international reputations but also impressive incomes. I often noticed that these successful artists all had similar traits, characteristics, and habits. It became startlingly clear to me that this framework of similar habits was the foundation for the continuing success of these artists.

The artists who were truly professional would arrive in Santa Fe several days before their shows rather than on the day of the show. They arrived well in advance in order to meet local museum directors and curators, to hand deliver the show’s invitation to other gallery dealers, and to visit their collectors before their openings. Out of their briefcases would come a copy of their mailing lists, which they would check against mine in order to make changes and updates. They would quiz me about the local and regional art scene; they would ask who the key art players were. These artists were the ones exhibiting their artwork around the country, and they were the ones getting critical attention and a variety of exposure through art galleries, museums, newspapers, and art magazines. And what these artists had in common was a framework of habits and traits that translated into a solid approach to the business of marketing their art.

1. Know What You Want. This principle sounds easy and straightforward but in fact it takes a lot of introspection and work to know what you want. You have to have a good understanding of yourself and your situation in life, you have to have looked at your past experiences and learned from them, and you need to be realistic about what you can expect to achieve from your art career.

2. Know Who You Are. Be truthful about your current artwork rather than dreaming about what you want in the future, or what you think you’ll need. When you become clear about who you are as an artist you will be able to give an accurate, and brief, written description of your work and your artistic message.

3. Maintain Your Focus. Commit yourself to your goals, and understand clearly what will and will not help you along the way. Sometimes artists encounter situations that appear to be opportunities, but can take them in directions that drain energy away from their objectives. A simple, clear, realistic, and achievable career strategy will be the one you can easily follow.

4. Do It Again. Just as name recognition is important for a politician, it is essential for an artist. One way to establish that recognition is to consistently stay in touch with your support system. This means setting up a yearly schedule of mailings, as well as other means of contact, that is easy to implement. Then follow the schedule with determination!

5. Be Prepared. You must have all aspects of your art career covered. First, you should be producing enough work so that you have at least two shows available at any time. This means a big commitment on your part to be in the studio and to produce good work. Second, you must have your support material up to date; resumes, publicity, and visuals must be well organized and on file so that you can compile them for any type of presentation.

6. Be Professional. Professional artists take the business of art seriously. They have different systems set up to handle everything from labeling slides to pricing work to maintaining mailing lists. They know the value of returning phone calls in a timely manner, keeping track of their inventory, having an organized filing system, and sending thank you notes to their collectors and supporters.

7. Maximize Your Opportunities. It is up to you to create opportunities to expose your work to the public. Be alert to any opportunities that arise and follow up on them and, when you have those opportunities, be sure to make the most of them because they will invariably lead to the next one. You must always keep in mind that exposure of your artwork translates into success for your art career.

8. Exposure Equals Success. One of the most important challenges of your career as a successful artist is to get and maintain exposure for your work. Sometimes the hardest thing to do is to land that first show. You can’t stop trying to exhibit your work just because galleries have turned you down. You have to get your work before the public and you must be creative about finding opportunities for exhibitions. Remember that the art world is filled with thousands of artists, and it quickly forgets those artists who are not visible.

9. Relationships Are Essential. The art world is a very small world composed of people who have developed comfortable relationships with one another. It is no different from any other business group in America. Once you realize how important relationships are to your career, the sooner you will move closer to realizing your ambitions. This means knowing who the key players are and then developing working relationships with them.

10. It’s All in the Timing. An artist’s career goes through many stages. One of the keys to successful marketing is determining exactly what particular stage your career is in before you target gallery dealers, museum curators, collectors, art critics, and/or art consultants. For example, for an emerging artist who is still defining an artistic vision, it would be a waste of time to approach a gallery that works only with mid-career artists. The 10 key principles I have identified are based on the traits I have noticed in successful artists. They are the foundation of a professional artist’s career, which is critical for further development. As an artist expands his or her career, a solid foundation, though rarely visible to an observer, is what supports the artist’s success.

Written by artphotosdiana

March 26, 2013 at 1:18 am

Posted in Art, Business of Art, other blogs

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New Work on ArtWork100

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New work posted to   © 2013 Diana Jahns.

© 2013 Diana Jahns. Collage acrylic on paper, matted ready to frame on

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March 14, 2013 at 1:45 am

New Work in the Studio

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New work in the studio, acrylic on paper.   © 2013 Diana Jahns.2013-03-02_01-2

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March 14, 2013 at 1:40 am

from JustAnotherMasterpiece

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March 10, 2013 at 4:37 pm

Devening Projects, Chicago Illinois

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March 10, 2013 at 4:35 pm

help from Etsy and Mati Rose McDonough

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…an excerpt from her book, Daring Adventures in Paint, plus 10 bonus tips and ideas for finding your flow, trusting your path, and discovering your voice.

Written by artphotosdiana

March 9, 2013 at 10:58 pm

Posted in Art, etsy, new work, other blogs